Introducing the new ea. sports / madden NFL 17 ultimate team action figure line from McFarlane Toys. Madden NFL ultimate team is the fastest growing Mode in madden NFL, where you assume the role of team gm, build your dream team of NFL stars and Legends through earning and opening packs, then take your team on the field to dominate your friends! get started this August with the first of three action figure lines, loaded with a code to redeem in-game for 7 pro packs (a $10.50 value), to ignite your Squad for the new season! each action figure line includes at least 5 of the top NFL players in the game today, sculpted and painted in an iconic game action pose as only McFarlane Toys can do.